Mission and Beliefs

Our Mission: 

Pioneering plants that beautify the Southwest

Our Core Beliefs:

Our employees are our most important asset.

Employees

We don’t follow. We lead.

Leadership

We believe in questioning conventional wisdom.

Questioning

We aspire to be open and honest in our communication.

Candor

We strive to work smarter and be more efficient with our time.

Work Ethic

We believe in giving back to our community.

Community

We foster a culture that encourages continuous improvement.

Improvement

We strive to breed, introduce and grow plants that thrive in the arid Southwest.

Industry

We believe claiming trademark rights on a mark that is used as a varietal or common plant name is a deceptive business practice.

Integrity

We believe plants are the best and most cost-effective way to beautify and enhance the urban environment.

Beautification