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Mission and Beliefs
Our Mission:
Pioneering Plants That Thrive in the Urban Southwest
Our Core Beliefs:
Employees
Our employees are our most important asset.
Leadership
We don’t follow. We lead.
Questioning
We believe in questioning conventional wisdom.
Candor
We aspire to be open and honest in our communication.
Work Ethic
We strive to work smarter and be more efficient with our time.
Community
We believe in giving back to our community.
Improvement
We foster a culture that encourages continuous improvement.
Industry
We strive to breed, introduce and grow plants that thrive in the arid Southwest.
Integrity
We believe claiming trademark rights on a mark that is used as a varietal or common plant name is a deceptive business practice.
Beautify
We believe plants are the best and most cost-effective way to beautify and enhance the urban environment.
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