Mission and Beliefs
Pioneering plants that beautify the Southwest
Our Core Beliefs:
Our employees are our most important asset.
We don’t follow. We lead.
We believe in questioning conventional wisdom.
We aspire to be open and honest in our communication.
We strive to work smarter and be more efficient with our time.
We believe in giving back to our community.
We foster a culture that encourages continuous improvement.
We strive to breed, introduce and grow plants that thrive in the arid Southwest.
We believe claiming trademark rights on a mark that is used as a varietal or common plant name is a deceptive business practice.
We believe plants are the best and most cost-effective way to beautify and enhance the urban environment.