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Mission and Beliefs

Our Mission: 

Pioneering Plants That Thrive in the Urban Southwest

Our Core Beliefs:

Employees

Our employees are our most important asset.

Leadership

We don’t follow. We lead.

Questioning

We believe in questioning conventional wisdom.

Candor

We aspire to be open and honest in our communication.

Work Ethic

We strive to work smarter and be more efficient with our time.

Community

We believe in giving back to our community.

Improvement

We foster a culture that encourages continuous improvement.

Industry

We strive to breed, introduce and grow plants that thrive in the arid Southwest.

Integrity

We believe claiming trademark rights on a mark that is used as a varietal or common plant name is a deceptive business practice.

Beautify

We believe plants are the best and most cost-effective way to beautify and enhance the urban environment.

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